The Shift
Life’s been life-ing, but it’s time to pivot — here’s why I’m stepping into a new chapter at the crossroads of creativity, community, and commerce.
The Shift
Hey there,
It’s been a while, long time no hear (or write?). Life has been life-ing lately, but I’m finally at a point where I want to switch gears and lean into something I’ve been quietly building toward for a while.
For as long as I can remember, I’ve been fascinated by two worlds: the Creator Economy and the CPG (Consumer Packaged Goods) industry. I’ve written about CPG before, and I have an archive full of half-finished pieces about creators, community, and brand building — but I could never quite figure out how to merge the two.
Until now.
Because when you look closely, the Creator Economy and CPG actually meet at a powerful intersection:
· Storytelling
· Community building
· Customer-centric brands that value real partnerships with creators, not just to drive sales, but to build authentic relationships with their audiences.
So… I’m making a shift.
I’m launching my creative boutique agency: B+52.
Why now?
After years of building companies and products from idea to scale, developing MVPs, shaping go-to-market strategies, designing operational systems that help brands grow with ease — I’m ready for a new challenge.
This next chapter is about blending my strategic background with my passion for creators and brand innovation. Both sectors move fast, thrive on community, and are rooted in customer-centricity. And I want to help bridge that space.
Here’s what that looks like:
Developing New Revenue Streams
Helping creators move beyond ad revenue, launching productized services, courses, paid communities, software/SaaS, or exclusive merch.
Building Sustainable Brands
Turning a creator’s personality and platform into an enduring brand IP that scales across channels and product lines.
Optimizing the Fan Journey
Designing marketing and business models that prioritize the superfan experience, increasing loyalty, lifetime value, and meaningful engagement.
This is The Shift.
A move toward something that feels aligned, exciting, and full of potential.
Come along as I build B+52, brick by brick.
— Shavaughn B