Hey everyone — and a special welcome to all the new readers! I’m Shavaughn, and you’ve found this Substack at the perfect time. I’m shifting gears and leaning into something I’ve been quietly building toward for a while.
For as long as I can remember, I’ve been fascinated by two worlds: the creator economy and CPG (Consumer Packaged Goods). I’ve written about both, but never quite figured out how to merge them—until now. I’m thrilled to share that I’m launching my own creative boutique agency, B52.
After years of helping brands go from idea to scale. developing MVPs, shaping go-to-market strategies, and designing systems that help businesses grow with ease, I’m ready for a new challenge.
Today’s topic kicks off this new chapter: CPG Beauty.
In my “voice notes in motion” series, I’ll be sharing short audio essays for busy creators and founders, something you can listen to on the go for a quick spark of inspiration or clarity.
This week’s focus: Big Retailer Dreams, Infinite Possibilities.
If you’re a CPG beauty founder with hopes of seeing your products on shelves at Sephora or Ulta, this one’s for you. Getting in is only half the work, so how can you prepare, position, and pitch your brand effectively? I’ll walk through strategies you can start building today to get retailer-ready.
Stay tuned, and let’s build something brilliant together.
— Shavaughn
CPG and DTC articles to read
The Power of “Nostalgia”: A Direct-to-Consumer Marketing Playbook
The “Blast from the Past” marketing play that powers consumer spending
Omnichannel Foundations: Building Seamless Customer Journeys for Early-Stage DTC & CPG Brands
Sip Savvy: Unveiling the Rise of Sorel Liqueur: CPG Wine and Spirits Brand Breakdown
